17.09.2021 I News

Secondary Packaging for home products

Challenges and trends in the household sector

They perform valuable services at home: wet wipes, air fresheners, tissues and insect control products ensure freshness, hygiene, and health on a daily basis. But first, they must find their way from the manufacturers to the consumers. Robust and attractive secondary packaging plays a decisive role, as it provides for both safe transport and an attractive presentation at the point of sale.

Home products come in all shapes and sizes, but they do have a common denominator – independently of the product, the manufacturer wants to sell high volumes.

Packaging takes on a double role: first, it has to make sure that products arrive at supermarkets, drugstores, and shops unharmed and in good shape. Second, products should also attract consumers’ attention trough an appealing look at the point of sale, especially in high-wage countries like Central and Western Europe. Display or tray packaging in particular highlight the product brand and encourage consumers to purchase them. At the same time, display packaging provides improved stability on the shelf. Trays can also be set up very quickly and products are ready for sale immediately after arrival. Transport safety, an attractive presentation and quick shelf placement are requirements that any packaging for home products should meet.

We benefit from the fact that our case packers are flexible and designed for a wide product portfolio in both classic food and non-food applications.

Bernhard Vaihinger
Product manager for case packer at Syntegon

CHALLENGES

In addition to speed and gentle handling, high flexibility is an important criterion. Frequent changes between different packaging formats are part of the daily routine for many manufacturers. A well-known supplier of wet wipes, for example, sells them in twelve different packaging configurations. It was this variety – vertical and horizontal grouping, single-row or multi-row arrangement within the multipack – that made the manufacturer address the issue of format changeover. To cover the maximum format range and enable fast changeovers, the Elematic 3001 was ideal for packaging the wet wipes as an ergonomic wrap-around case packer for medium to large packaging.

INNOVATIONS & MARKET TRENDS

We work closely with our customers and are always up to date with the current market trends and the resulting requirements for food retailers. These goals we also take into account. In addition to the Elematic Click system, we have developed an approach to produce one-piece display packages on existing Syntegon case packers. This innovation was initially driven by the request of a US customer.

Independent of the customer, the trend towards sustainable packaging materials is gaining ground. Solutions based on grass, coconut or sugar cane fiber are slowly but surely replacing plastic materials. Paper is also conquering new areas of application beyond secondary packaging, for example in blister packaging. The idea here is for paper to replace plastic. We are modifying our machines accordingly: the Elematic 2001 series can process solid and corrugated cardboard made from recycled paper and alternative fiber materials, even in a more bent state than usual.

 

Contact

We're looking forward to getting in contact with you and providing you with further information.

Bernhard Vaihinger
Product manager for case packer
Syntegon Packaging Technology GmbH
Phone: +49 7151 7007-62

E-mail