How cookie manufacturers can benefit from the rising price of chocolate

Cocoa is expensive – and chocolate is increasingly becoming a high-priced luxury item. Yet many consumers don’t want to give up indulgence. This presents a major opportunity for cookie manufacturers who embrace automation, variety, and flexible packaging solutions from Syntegon.

A quick trip through the supermarket makes it clear: chocolate is more expensive than ever, driven by soaring cocoa prices caused by crop failures, climate change, and pest infestations. For many consumers, chocolate is turning into a luxury product. But indulgence remains non-negotiable: demand for more affordable alternatives is growing. As a result, cookies are gaining ground on snack plates – ideal thanks to their variety and still relatively affordable despite inflation. Family packs with plenty of crunch are especially popular: they’re easy to store, portion, and enjoy over several days.

A growing market segment under production pressure

The rising demand for cookies is a boon for manufacturers but also brings challenges. To capitalise on this market opportunity, producers must scale their capacity smartly. The key: automation.

With seamlessly integrated systems and high OEE (Overall Equipment Effectiveness), Syntegon’s packaging solutions enable stable, scalable production – while reducing waste and requiring fewer staff. This helps manufacturers protect margins even as raw material prices climb.

Variety, sustainability, and flexibility matter

Efficiency isn’t the only priority – product variety is also essential. New recipes, limited editions, or seasonal flavours attract attention on store shelves. At the same time, consumers increasingly expect sustainable packaging options.

With modular packaging systems, Syntegon offers solutions that process different pack styles and sustainable materials on a single line – without lengthy changeovers or downtime. This allows manufacturers to adapt their portfolios quickly while meeting sustainability goals.

How Syntegon solutions support manufacturers

To seize this market opportunity, manufacturers need concrete technologies. Syntegon provides solutions tailored to cookie producers’ challenges:

Packaging variety & fast format changes: Whether upright on edge, flat-stacked in flow wraps, trays, or vertically packed in bags, Syntegon’s packaging machines deliver flexibility for multiple pack styles and cookie types.
Gentle handling: Upright or flat, Syntegon’s machines pack cookies carefully to prevent breakage. With margins under pressure, every cookie counts.
Boosting efficiency & packaging sustainably: Automated lines, integrated systems, and quick changeovers ensure high output and efficiency. Advanced sealing technologies keep cookies fresh and crisp – even in sustainable packaging materials.

Act now to stay ahead

Today’s market developments give cookie manufacturers a genuine opportunity to stand out. Those who invest now in automation and flexible packaging solutions not only strengthen their competitive position but also deliver exactly what consumers are looking for: affordable indulgence.

Learn more about Syntegon’s flexible cookie packaging solutions here.